Fairfax Artist Triples Retail Footprint to Mark 30 Years

Perfect Mistakes, the creative enterprise founded by artist Cheryl Neway, is tripling its physical footprint in Old Town Fairfax. The expansion marks three decades of operation for the independent business. The company will occupy a new second-floor space at 10412 Main Street in Fairfax, Virginia.

The larger area consolidates four distinct functions into a single location. The space will operate as an art gallery, a boutique, a working atelier, and a flexible gathering area. This configuration supports creative workshops, collaborations, and community events. The layout is designed to facilitate direct interaction between artists, shoppers, and the general public.

Neway describes the move as an investment in experiential retail and the creative identity of downtown Fairfax. Her involvement in local governance extends beyond her business ownership. She serves on the City's Commission on the Arts. She was also recently appointed as the Public Art Chair, a role that shapes local cultural policy.

Mayor Catherine Read issued remarks recognizing the role of independent businesses and creative spaces in Fairfax City. The mayor noted that these elements contribute to the area's status as a destination. The comments reflect municipal support for independent entrepreneurship in the region.

The business will hold a grand reopening on Saturday, November 14, 2026, from 5 to 7 p.m. The event is free and open to the public at the new location on Main Street. Attendees will have access to music, refreshments, and pop-up vendors. A silent auction, raffles, and giveaways are also part of the program.

Neway is available for interviews regarding the expansion and the future of Perfect Mistakes. Additional photographs of the new space and the upcoming event are available upon request. The move positions the thirty-year-old business for continued presence in the local retail sector.