Redesigned MacBook Pro costs more, runs same chips

Apple will unveil a redesigned MacBook Pro on October 28, according to reporting that indicates the new device will not include a chip upgrade. The company has titled the upcoming event 'Pro and tell.'

The reported hardware changes focus on physical attributes rather than processing speed. The new model is described as having a lighter and thinner chassis, a new industrial design, and an OLED display. This screen is expected to support touch input and replace the traditional notch with a Dynamic Island element.

Performance remains unchanged from the current lineup. The laptop will reportedly use the M5 Pro and M5 Max processors, which first launched nearly eight months ago. Apple is said to be skipping the M6 Pro and M6 Max generations entirely, fast-tracking M7 chips for 2027, which leaves this new design in a gap between silicon generations.

Pricing for the device is expected to rise. Reports suggest the starting price could reach $2,999, a premium over current models. This price increase would apply to a machine that offers no performance gain, driven in part by a current memory crisis that makes replacing existing inventory at flat prices unlikely.

A C2 cellular modem is listed as a less certain feature for the new device. If included, it would be a notable addition to the product line, though Apple has not confirmed whether the component will be standard or optional.

The company faces a marketing challenge with this launch. Professional users who purchased M5 Pro or M5 Max models earlier in the year now face a decision to upgrade for design changes alone. Apple must determine if the lighter weight and touch screen are sufficient value propositions to drive sales among this segment.

Apple has not confirmed any of the rumored specifications. The October 28 event will reveal the final form factor, pricing, and feature set of the device.